For consistent lead generation, you need first to understand how buying decisions are made, by whom and why.
The Sales Process system specifies each stage in a step-by-step marketing and sales process that is aligned with the buying process. Then you can automate the process with your CRM (Customer Relationship Management) system, such as PipeDrive, Hubspot, Marketo or Eloqua.
But the sales process plan must come first.
To get the best from CRM and marketing automation, you first need a step-by-step plan to generate and convert sales leads efficiently in a sales process that is transparent and measurable. So you can identify and do more of ‘what works’ and change what doesn’t.
See Five steps to a marketing & sales process that wins new business
What we do
- First we help you find and focus on the best market opportunities.
- Then identify the buyers’ process: who makes the decisions and how, and what you need to do to influence them.
- Then plan a matching marketing & sales process, to systematically build awareness, generate leads, convert and then retain clients profitably.
How you Benefit
- Fully align your marketing & sales with a proven model of buyer behaviour to generate new business consistently through Account-Based Marketing.
- Spend less, grow more: a transparent, measurable marketing and sales process.
- Match customers’ identified problems with your solutions, to reduce operational costs and improve productivity for you and your customer alike.
