Helping you solve your lead generation challenges,
boost revenue and save money in challenging times.

Developers of Sales Process Engineering.
A systematic, scalable process to find, attract and
convert new sales leads consistently.

  • Find key sales prospect in markets that are transformed
  • Know exactly what you have to do to win new business
  • Automate a new sales process aligned with buyers’ process
  • Find & fix the issues that slow your new business growth
  • Developers of myGTMplan, automated Go To Market planning system
Align Marketing

Stage 1: Bring clarity and focus

  • Define & quantify your strategic and commercial goals.
  • Identify the buyer needs & applications: where your product or service can be focused to provide a unique, distinctive solution to a problem.
  • Build & segment a database of the most valuable market sectors. Target & map your prospect list. Define the ‘personas’ - profiles of specifiers and buyers - to resonate and drive response.

Stage 2: Add insight and generate team agreement

  • Understand buyer needs and behaviour in the target organisations: the who, what, where, why, how and when. Segment into prospect groups. Identify key influencers.
  • Find the ‘disruptor’ to get attention and ‘worry’ prospects about the problem. Develop value propositions and insights.
  • Meet with, train and align the sales & marketing teams with Account Based Marketing.

Stage 3: Embed the plan and make it actionable

  • Plan inbound & outbound campaigns. Identify critical time-points - by sector and organisation – when to make contact. Select prospect marketing channels.
  • Write content: needs-focused, using Cialdini's principles, and support with statistics and case studies to build authority
  • Develop Collateral: E-books, Infographics, email, LinkedIn posts, web landing pages

Stage 4: Maintain focus, track results

  • Commision/ program your CRM to mirror and support the sales process. Agree key stages and define Marketing & Sales Qualified Leads (MQLs, SQLs) for agreement.
  • Measure ROI using agreed KPIs in the sales process. Manage velocity and conversion rates at each stage of the process, using Theory of Constraints (ToC).

Why work with us?

We are Chartered Marketers, a consultancy and training organisation founded by Patrick Rea FCIM, a GDF Course Director for the Chartered Institute of Marketing, the world's leading marketing organisation.

Our mission is to deliver a highly actionable strategy and campaign to find & convert more sales, more consistently, with reduced marketing costs and improved Return on Investment (ROI).

A London marketing agency, we’ve 20 years’ experience working with organisations ranging from SME’s and global enterprises, to the Police and trade associations.

Free Consultation

Discover how to boost your marketing & sales

Book a free consultation to get expert advice. No risk or commitment.

You’ll get actionable advice, in the first step to meeting your business growth needs and goals.

Patrick Rea
Fellow, Chartered Institute of Marketing
Chartered Marketer