Campaign content & communication
Prove the value you deliver
Content is king. We develop compelling news & application stories for web sites, social media, press campaigns and more; innovative marketing & PR programmes to engage and influence your target audience, build your brand and generate leads.
Influence: “The capacity or power to be a compelling force on, or produce effects on the actions, behaviour, opinions of others.”
Success requires a marketing programme that demonstrates not just features & benefits, but also the ROI, the Return on Investment from your products and services. Because the business case, ‘proof of value’, is increasingly important when buyers make a purchasing decision.
We can help you to define the value that you deliver, through research and interviews with your clients or customers.
The goal is to build understanding and trust with sales prospects, as the essential basis for doing business with you.
Our professional writers research, write and produce business news and case studies from phone interviews and review with sales teams.
What’s the best way to promote YOUR organisation – social media, SEO, direct marketing, promotions – a combination of these, or something else?
We do the research to pinpoint what marketing media and methods influence your specific market. How prospects develop a need for your particular category of offering. Where they look and what they read to find out about buyers and solutions.
We also identify how they make that decision to buy a solution in your product or service category; the purchase and use issues; the processes they follow – and the proof they need to be convinced of your business case.
How you benefit:-
- More effective marketing, based on a new understanding of your market and what prospects really want
- Compelling campaigns and content for your launches and promotions
- Powerful branding to build value, revenue and profit – based on a sound business case
- Your sales team can sell to an informed audience, that understands the value you deliver
The Managed Service
We provide the research, marketing & PR support and copywriting skills for an effective programme that generates new enquiries.
Our focus is ‘response-led’ marketing. This generates enquiries and leads as a direct result of the marketing programme. So that prospects identify themselves and their interest to you.
The service:-
- Research the buyers and markets that deliver maximum return on your investment
- Develop digital, PR and promotional marketing programmes
- Write compelling content for all your communications
- Produce video and other collateral to influence your markets
- Organise exhibition support, presentations, events and meetings
- Report on response, sales leads and progress against KPIs
Contact us for details of our Case Study ROI service, and our low-cost copywriting subscription service The Press Unit.
