Discovery: Constraints on Growth
First we make sure we understand your business and the its strengths and weaknesses and the marketing opportunities and constraints. This happens quickly because we are experienced in working with many similar businesses to your own in the B2B sector. So we can offer new insights and add real value.
We focus on your current sales process – to identify with you any constraints that restrict your success. Whether they occur in sales lead generation, conversion or retention of clients for example, or overall revenue and profitability.
The process will involve meeting with you and your teams, with forensic marketing research.
Planning: New Strategy & Tactics
Next we work with your marketing and sales team to plan how to resolve each constraint to growth.
The solution may be to amend and update your sales process, to design a new process that aligns your sales and marketing with what buyers want. So everyone in your teams and agencies then understands how a quality lead is developed and converted, and what their specific role is in the process.
This includes specifying KPIs and other metrics at each stage, to ensure you have full control of the sales process.
Programme: Campaign
The next step is take prompt action for lead generation.
We can support you with your digital marketing – such as SEO, PR and content development.
Our experienced writers and digital marketers have expertise in developing compelling ‘insight’ content: sales, technical, financial and other information for trade and professional news media, websites, blogs, email marketing, LinkedIn Publisher and other media.
This includes all the support material for your process – including sales scripts, emails, landing pages and other web pages, and SEO.
